
Inclusivity: Redefining Magnificence for Everybody
Inclusivity in magnificence is greater than only a buzzword. It’s about taking measurable steps to make merchandise accessible to everybody – no matter age, gender, race, or background or capacity.
Magnificence merchandise have traditionally been designed for a “one-size-fits-all” buyer. Prose is difficult this norm by creating made-to-order haircare and skincare merchandise which are particularly tailor-made to every individual’s wants. By specializing in the person, we offer extra choices for shoppers overlooked of the standard magnificence trade and make area and options for the number of magnificence wants that always fall “outdoors the field.”
Nevertheless, we acknowledge that inclusivity means extra than simply providing quite a lot of formulations. To this finish, we’re dedicated to making sure everybody feels represented and understood. We do that by listening to the wants of our prospects, leveraging expertise to ship customized experiences, and guaranteeing various illustration in our groups, office, and campaigns.
Know-how for Illustration
Think about gaining access to a magnificence skilled who understands your wants all the way down to the smallest element. That’s the facility of Prose’s expertise. Our AI expertise collects and analyzes information on an individual’s particular wants, bearing in mind a variety of things like hair texture or pores and skin sort, issues, habits, eating regimen, and environmental elements.
From there, Prose’s algorithm designs an optimum system with high quality, efficacious components. Whether or not you’re combating frizz in Miami or coping with dry hair in Denver, Prose’s system creates a customized system to deal with your wants and preferences.
With hundreds of thousands of customized formulation created, Prose’s AI expertise can be constantly evolving, changing into more and more more proficient at serving a variety of magnificence wants.
Numerous and Inclusive Formulations
Prose is dedicated to inclusivity and prioritizes all hair sorts—straight, curly, coily, and textured—ranging from the molecular stage. Every ingredient in our formulations serves a selected goal, fastidiously chosen by way of rigorous analysis. Our in-house chemists check completely different mixtures of high-performing pure and artificial components, bearing in mind a various vary of magnificence wants.
Our formulation may also be made vegan, silicone-free, dye-free, or fragrance-free, supporting various buyer wants and preferences.
One important medical case examine highlights how Prose’s customized haircare merchandise supply superior outcomes for all hair sorts and , significantly for patrons with a number of wants. Within the examine, Prose’s shampoo and conditioner had been proven to be higher at lowering frizz, hydrating hair fiber, and lowering hair injury than different premium shampoos and conditioners. Prose formulation had been additionally proven to scale back scalp oiliness and crush whereas growing hair shine, power, suppleness, and well being.
Storytelling and Illustration in Advertising and marketing
True inclusivity means equal illustration, not simply within the merchandise themselves but in addition within the advertising and imagery surrounding them. Prose’s campaigns showcase actual prospects from all backgrounds, celebrating various hair sorts, pores and skin tones, and life experiences. We actively characteristic people from all walks of life, acknowledging and celebrating the great thing about range. And the groups which are producing these campaigns are equally as various guaranteeing now we have illustration behind the digicam and in entrance of the digicam.
By highlighting actual tales from individuals who use Prose merchandise, we create a platform for patrons to attach with our model and really feel seen and heard:
“I like Prose a lot. I’ve liked it by way of years of regular life. I’ve liked it by way of a 12 months of IVF hormone remedies making my pores and skin and hair do every kind of untamed issues. And I’m loving it by way of being pregnant.”
“So completely happy I discovered Prose. After fighting scalp points for years, my scalp & hair lastly really feel clear, nourished, and wholesome. I can actually say that with Prose, the outcomes are higher than any model I’ve tried earlier than – and I’ve tried tons of.”
“I’m presently being handled for most cancers, which made my already delicate pores and skin much more so, in addition to drying it out. I’ve eczema and my remedy causes a purple zits rash. Prose has labored even higher than my costly skincare merchandise and really improved hydration and pores and skin redness.”
“The skincare has been sport altering. I’ve struggled a lot with my pores and skin being weirdly in between oily however zits susceptible, and dry and purple, with previous merchandise addressing one factor however making one other worse – however Prose checks all of the containers.”
Sustainability: Duty at Each Step
Within the face of local weather change and environmental degradation, companies have a duty to reduce their environmental affect. Sustainability is built-in into each a part of Prose’s enterprise, from the components we use to the best way our merchandise are manufactured.
We perceive that sustainability is a holistic method that considers your complete lifecycle of our merchandise. From sourcing components responsibly to creating made-to-order merchandise that cut back waste, to planning for the way a product is discarded after use, Prose is dedicated to creating selections which are each good for the planet and good for our prospects. Prose follows up these selections with motion plans, roadmaps, and advocacy work to fulfill our local weather commitments. Our objective is to reduce our carbon footprint whereas offering merchandise which are as efficient as they’re environmentally aware.
Made-to-Order Reduces Waste
Waste is among the greatest challenges dealing with the sweetness trade and the planet as a complete. Conventional magnificence manufacturers typically manufacture massive portions of merchandise, resulting in extra stock, overstock, and finally, waste. Prose takes a unique method through the use of a made-to-order manufacturing mannequin, the place merchandise are solely produced as soon as they’ve been ordered.
This mannequin reduces the danger of overproduction and pointless waste. By creating solely what is required, Prose minimizes extra stock and ensures that fewer merchandise find yourself in landfills – minimizing waste, conserving sources, and making a extra sustainable magnificence ecosystem.
Sustainable Packaging and Refills
Single-use plastics, extreme packaging, and non-recyclable supplies are important contributors to the world’s rising waste downside. For instance, the sweetness trade produces not less than 120 billion packaging models annually, with 95% of that packaging being thrown away.
To deal with this, Prose is dedicated to utilizing sustainable packaging options, with over 60% of our packaging being made out of recycled supplies. On high of this, in 2023, 19% fewer plastic pumps had been despatched in orders by way of our opt-out program.
We’re additionally conducting exploratory work on refill programs in addition to incorporating circularity into our tertiary packaging; permitting prospects to reuse packaging reasonably than throwing it away after a single use. These efforts assist us transfer towards a extra sustainable, round financial system.
Moreover, we’re dedicated to sourcing our packaging supplies from accountable suppliers whose manufacturing practices contain minimal environmental affect. This dedication is changed into motion by way of our FSC licensed secondary packaging in addition to signing on to the Tropical Rainforest Financial & Environmental Sustainability TREES) Act in 2024; landmark laws that ensures New York doesn’t contribute to deforestation.
Clear Elements with Aware Sourcing from Our In-Home R&D Group
Alongside Prose’s packaging, sustainability is embedded in all components utilized in our merchandise. Our in-house analysis and growth workforce selects every ingredient based mostly on rigorous requirements for each efficiency and environmental affect. All Prose merchandise are additionally cruelty-free with zero parabens, sulfates, phthalates, mineral oils, or GMOs.
By sustaining relationships with our suppliers, we work collaboratively to enhance sustainability practices all through our provide chain. As only one instance, avocado oil is sourced by way of cooperatives in Peru, immediately benefiting native farmers whereas selling sustainable agricultural practices.
A New Approach of Manufacturing that Minimizes Local weather Influence
Prose has already made strides in lowering our carbon footprint, together with a 30% discount in Scope 1 (direct) emissions and Scope 2 & Scope 3 (oblique) emissions over the previous two years. Our objective is to proceed lowering emissions as we scale, utilizing strategic offsets Renewable Power Credit (RECs) and finally attaining science- aligned targets to attain net-zero emissions throughout our enterprise.
As a part of this, Prose is on observe to open a brand new state-of-the-art manufacturing facility, which we’re working in the direction of making net-zero by 2040. This facility will characteristic energy-efficient programs together with on-site photo voltaic panels, water-efficient programs and greywater recycling, LED lighting, HVAC models, and environmentally-friendly landscaping that’s drought tolerant with native plant-thereby lowering water utilization.
The Energy of B Corp Certification
In 2019, Prose grew to become a Licensed B Corp, becoming a member of a world group of companies which are actively contributing to an inclusive, equitable, and regenerative financial system. B Corps are companies that meet rigorous requirements for social and environmental efficiency, accountability, and transparency.
Prose’s B Corp certification is the end result of our ongoing efforts to assist each individuals and the planet.
Individuals, Planet, Revenue
Being an authorized B Corp signifies that Prose balances monetary objectives with a transparent dedication to social and environmental duty. This contains lowering waste in manufacturing, guaranteeing honest labor practices, and selling range and inclusion inside our firm.
In the end, B Corp certification ensures that we maintain ourselves accountable to the very best requirements, balancing revenue with goal.
Benchmarking Progress
As a part of our dedication to transparency, Prose releases an annual Influence Report that tracks our progress on key sustainability and social duty metrics. This contains reductions in emissions, a rise in the usage of moral and round supplies, and efforts to enhance worker range and well-being.
This transparency permits prospects to see precisely how we’re working to fulfill our objectives and the way we’re evolving as a accountable enterprise.
How Inclusivity and Sustainability Go Hand in Hand
Inclusivity and sustainability should not simply parallel objectives – they’re deeply interconnected. Sustainability ensures that the sources we depend on right now can be found for future generations, whereas inclusivity ensures that nobody is “left behind” in the case of discovering the fitting magnificence merchandise.
By means of our made-to-order mannequin, moral sourcing, and sustainable practices, Prose is paving the best way in making the sweetness trade accessible for all, answerable for the planet, and extra clear on progress, challenges, impacts, and objectives.
Wanting Forward: Prose’s Continued Dedication
Trying to the longer term, Prose has set bold objectives for continued development and enchancment. These embrace:
- Reaching net-zero emissions throughout Scope 1 (direct), 2 and three (oblique) by 2040
- Transitioning to 100% recycled or refillable packaging throughout the subsequent 5 years
- Increasing illustration in each product formulations and advertising to signify much more various communities
We envision a world the place magnificence is really private and accountable – reflecting each the person and the planet.
At Prose, we’re proud to be on the forefront of a motion that prioritizes each individuality and duty. By embracing inclusivity and sustainability, Prose’s innovation in customized beauty- leveraging our AI and Know-how to carve a path ahead towards a brand new magnificence trade that respects each individuals and the planet.
Be a part of Prose on our journey towards inclusive, sustainable magnificence.